Saturday 1 February 2014

Oyy vey


To my surprise, my craft-loving, tea-drinking friend Emily apparently has a lot in common with the rapper 2 Chainz.

She found this out through one of Buzzfeed’s notorious quizzes for “Which are you…?” And the abundance of things you could be ranges from WTF to LOL.

My Facebook feed has been lighting up with Buzzfeed quizzes like “Which Harry Potter character are you?” and “Which city are you supposed to live in?”

There’s probably some unspoken rule to when you don’t like your results and decide to alter your answers.

For example, say you ended up with Lord Voldemort—that’s terrible. You would never want to compare yourself to an evil dictator that tried to commit genocide on muggle-born witches and wizards.

You’re going to want to change your answers. ASAP.

A Buzzfeed quiz often reminds me a lot of personal branding because you’re taking your quiz result and posting it on social media for your followers to Like, comment and share your post. Therefore, you’re building this idealistic brand for yourself of yourself.

It’s almost like a Pinterest board, but with less control over what you end up with.

In the one of that quizzes, I’m supposed to live in New York City, and I would love to live in New York City. When I got the answer, I had an urge to post it on Facebook. For a brief moment my superiority got the better of me because I thought I could evoke to my followers how cultured, artistic and adventurous as I was and how I view New Yorkers to be.

The “Which rapper are you?” is mildly disconcerting because I’m sure there are millions of upper middle-class suburban kids high-fiving because they ended up with Drake or Jay-Z.

Does Drake mean you’re more sensitive? Does ending up with Jay-Z mean you’re an entrepreneur destined to make millions—scratch that—billions of dollars?

Highly unlikely, but we like the association.

The idea that what you like, what you do or how you feel on a daily basis can be pigeon holed into one person through a shuffling of names on a website is ridiculous and addicting.

However, these quizzes are a hit. Buzzfeed nailed it when it came to our narcissism, which isn’t a criticism—it’s more of a fact.

My friend Emily continues to deconstruct her answers, such as ending up with a “Soggy veggie wrap” from the quiz, “Which Sandwich are you?” and how that will affect the way she’s perceived.

Emily: “Soggy veggie wrap! WTF? Lol… Oyy vey.”

She’ll live, I’m sure, and my advice to her is to retake the quiz and alter one of your answers. She’ll may end up as a “Hero sandwich” instead and cement her status as a future leader of Canada.

#Truth.


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