I wrote earlier about the Chipotle and True Move H
commercials, which have everyone in a tizzy over how compelling, emotional, and
controversial they are—which is warranted, these commercials are great.
However, I forgot to mention one of my favourite commercials
this year that I discovered while waiting for my dad to give up the TV.
It was serendipitous that the OMEGA Co-Axial Chronometer commercial came on during the break from the U.S. Open (or some type of Open— it's irrelevant).
“There are moments so perfect, you’d hardly think they were made by humans”
OMEGA takes you on a mechanical tour, and I enjoy the futuristic, utopian characteristics it includes.
Very clean, very surreal, and the music “Smiling” by Harry Gregson (but more aptly titled “Tears of Joy”) is a perfect choice that holds the
commercial together. It’s dream music, light, soft, and complementary to the
graphics.
The graphics remind me of the old Olympic game icons that
represented the athletes: lean and strong. I'm assuming these robotic people were meant to look
strong and unbreakable—a symbol of the watches endurance, and perhaps even the
OMEGA brand itself.
There was also a flame that looked suspiciously like the
Olympic games flag during the cycling race, so maybe I’m on to something!
Now watch “the
most perfect mechanical watch movement in the world”:
No comments:
Post a Comment