James Franco and guerrilla marketing

James Franco has a new film coming out called Palo Alto. In the movie, Franco plays a soccer coach who begins an affair with one of his students played by Emma Roberts.

Now in real life, Franco recently solicited a 17 year-old girl in New York City over Instagram.

However, the age of consent in New York City is 17 and this is all happening when Palo Alto is about to hit theatres.

Many people are calling Franco a creep, but I think he's being rather brilliant.

My opinion stems from the fact that the timing of this apparent indiscretion is too much of a coincidence with the fact that he has a movie coming out WITH A SIMILAR PLOT LINE!

Aka, all kinds of inappropriateness.

Not to mention, Franco has a quirky sense of creativity that no one can really tame.

On Live! With Kelly and Michael, he told Kelly Ripa that he wasn't savvy on social media, but I digress.

There's no way Franco doesn't know what he's doing. If my theory is right, this is guerrilla marketing at its finest.