Because 1 is 2 Many

The White House released its new PSA about sexual assault and it’s starring some pretty famous leading men: Daniel Craig, Benicio Del Toro, Steve Carell, Seth Meyers and Dulé Hill.

President Barack Obama and Vice President Joe Biden also make appearances in the PSA, demanding we change the way we view sexual assault and treat its victims.

It comes after a report released by the Whitehouse regarding college sexual assaults and violence, which lately is becoming a prevalent news item, not just in the States, but in Canada as well.

"If I saw it happening, I wouldn't blame her.”

Rape culture and violence against women on campuses (or anywhere) isn’t new and it’s a culture that’s perpetuated by victim blaming and intimidation.

Universities and colleges may feel like their reputations will be tarnished by sexual violence, but that’s not the case. Taking a stand builds reputation because representing and respecting one half of the student population is what's right. I'd be more proud of a school that admits its mistakes and betters itself than tries to diminish the problem and pretend it doesn't exist.

A society where women are respected is imperative to move forward and grow. Sexual violence is linked to power and intimidation and often when women come forward with their assaults that mentality continues. There are many instances where the victim is blamed for the crime because of drinking, behaviour or the way she dressed. It’s illogical, really.

Therefore, respect must be taught and continue to be taught to young men and women. It’s not a separation of the sexes— it’s human decency to respect one another and defer judgment.

 The men in the video like Daniel Craig, Steve Carell and Seth Meyers are idols to young men and I hope that it inspires and changes attitudes towards sexual assault victims, because one sexual assault is too many.

Need to do.

Personal branding on Facebook is unavoidable. We do it consciously and we do it subconsciously—whether we like it or not.

For me, I’m very particular when it comes to what I put on my timeline, and what others try and put on my timeline. You may not know this, but the “hide from my timeline” feature and I are best friends.

However, while I thought personal branding was simply about how people perceive you through pictures, posts and shares, I never considered the creativity that can go into making a really interesting Facebook page.

After perusing the Internet, I found a great article highlighting some of the innovative and rather ingenious ways people set up their Facebook timelines.

I always considered your Facebook profile pictures and cover photos as separate entities. However, the people here have made them connect and possibly useful when finding creative-type jobs—unless of course the rest of their profile is NSFW.

My favourites are Ivan Marino (because it reminds me of the movie Super Troopers) and Aly Moffat (because I love Orange is the New Black and a really pivotal scene happened with one of the characters trapped in a washing machine).

These pictures are taken from Creative Guerilla Marketing’s website. Enjoy.

The Dove parody we've been waiting for

A while back, I wrote a blog post about Dove's latest True Beauty campaign: The Beauty Patch.

I found the test insulting, as did many women and media outlets. The general consensus appeared to be that Dove in its attempt to make women feel beautiful, actually made them look gullible and stupid.

Enter Above Average Productions (AAP). AAP created a video that parodies Dove's True Beauty tests. The latest "test" involves a fake mirror the women will look into and instead of seeing their reflection, they will see a gorilla.

The best part of the video is not the women's reactions (although hilarious), it's the female doctor and "expert" who winks at the camera after telling the women to look at themselves in the mirror and then presumptuously and inaccurately narrates what she assumes the women are thinking and feeling.

I laughed several times out loud, so if you're at work, I suggest biting your fist before clicking play. Enjoy.

Happy Easter

Okay, Easter is almost over, but whatever. This M&M ad is positively adorable. Enjoy.

Nothing

I respect Dove’s mission in empowering women to appreciate and love their bodies—every flaw included. Granted, its not an altruistic mission, it’s advertising after all, but it’s definitely made a difference in women’s lives and how they feel about themselves.

One of my favourite Dove campaigns was the Dove Real Beauty Sketches. I admit, when I watched the commercial during the Cannes Lions, my eyes welled up and I thought, “WHY CAN’T WE ALL JUST LOVE OURSELVES!?”

However, Dove’s latest campaign does not have me reaching for a Kleenex box. The new Real Beauty commercial features a RB-X beauty patch that nurtures positive body thinking and self-confidence into the arms of real life women. The thing is, the patch is actually a placebo. RB-X doesn’t exist.

Sure, the commercial is idealistic and encouraging—“Look! You CAN think positively about yourself!”—But in the end, it made me cringe.

Positive body image and self-confidence are learned attributes. Sure, fitting into great clothes and being noticed by strangers helps—but it’s a temporary fix to a much deeper problem. Hypothetically, a beauty patch, much like a smoking patch wouldn’t succeed on its own, it takes time and discipline to overcome that normalized negativity.

An extension of this criticism, which has been widely documented, is how gullible the women are to the patches’ magic fix. It seems ludicrous and sad to watch how easily the women take to the patch and believe its effects. In my opinion, it felt like an entrenched desperation to stop being angry with their bodies and embrace them. Which is noble, but only until you witness the big reveal and then the tears, and you can’t help but pity the women more than congratulate them on their journey to positive self-discovery. 

What are your thoughts?

Taco Bell vs. Ronald McDonald

Taco Bell rounded up a bunch of people actually named Ronald McDonald to say how much they like Taco Bell's breakfast. So clever.

McDonald's response:

Even better.

James Franco and guerrilla marketing

James Franco has a new film coming out called Palo Alto. In the movie, Franco plays a soccer coach who begins an affair with one of his students played by Emma Roberts.

Now in real life, Franco recently solicited a 17 year-old girl in New York City over Instagram.

However, the age of consent in New York City is 17 and this is all happening when Palo Alto is about to hit theatres.

Many people are calling Franco a creep, but I think he's being rather brilliant.

My opinion stems from the fact that the timing of this apparent indiscretion is too much of a coincidence with the fact that he has a movie coming out WITH A SIMILAR PLOT LINE!

Aka, all kinds of inappropriateness.

Not to mention, Franco has a quirky sense of creativity that no one can really tame.

On Live! With Kelly and Michael, he told Kelly Ripa that he wasn't savvy on social media, but I digress.

There's no way Franco doesn't know what he's doing. If my theory is right, this is guerrilla marketing at its finest.