Here I am cutting it severely close with a blog post that
HAS to go out Thursday.
Typical.
However, I had promised my advertising version of “Throwback
Thursday” would be a constant on my blog—and damn to hell if I don’t keep one
promise here!
 |
| Kate Moss hologram |
This week, I’m dedicating it to chocolate—which is fitting
since it’s Halloween after all.
In 2010, Cadbury came out with one of the most beautifully
crafted commercials I had ever seen. It was high fashion, pure indulgence, and
utterly ethereal.
Video maker Baillie Walsh directed the Cadbury commercial
and had previously worked with the late fashion designer Alexander McQueen to
create a hologram of Kate Moss during McQueen’s 2006 Autumn/Fall collection.
The billowing fabric, the arms trailing—both are haunting. The commercial resembles the hologram image of Moss, and the similarities between the two are striking. For me, this aspect provides the only real criticism I have regarding the commercial. Otherwise, I’m totally enthralled for that minute.
You will be too.
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